Print Email Facebook Twitter Research on implicative social design: Instigating sustainable changes in the Laak Noord social world by sustainable appliance of talents in The Hague Title Research on implicative social design: Instigating sustainable changes in the Laak Noord social world by sustainable appliance of talents in The Hague Author Heikamp, F. Contributor Hekkert, P.P.M. (mentor) Tromp, N. (mentor) Westbroek, J.F. (mentor) Faculty Industrial Design Engineering Department Industrial Design Date 2010-12-03 Abstract Society is changing. Technical progress has changed many social relations, for example, society has become more internationally orientated, it is housing many different cultures, and big cities have become more and more individualistic. These developments offer new possibilities but also bring a broad range of problems. Especially in the big cities, there are places where these problems seem to be collected, they reinforce each other while the possibilities are omitted. Laak Noord, a district located in The Hague, is one of those districts currently dealing with profound social issues. People living in Laak Noord are isolated and have little self esteem. They are not aware of possibilities they have. For these reasons a lot of their talents remain unused. The challenge in trying to solve these urban social issues is the nature of the problems: it is hard to pinpoint what causes the undesired situation since the issues are nontransparent and cause and effect are deeply intertwined. This graduation project aims to explore the possibilities of using products to implicitly guide people’s behaviour in a way that improves the social world of Laak Noord. A holistic approach is needed to solve these problems, for this reason, a very basic human characteristic is taken as a starting point in this project: the social phenomenon of group forming. The human need for social ties and the presence of social groups are seen throughout all cultures of all times. The benefits of social ties are evident: collaboration and sharing information enriches our lives by adding to it all that was learnt by our ancestors. It is important to use everyones knowledge and combine this within the character of The Hague. In order to achieve this, the identity of the Laak Noord people has to be integrated in The Hague. Individuals have peculiarities. Their personality and identity is expressed in their experience and skills. This is what makes them special and valuable. This is what forms their identity. A good group character will represent each and every identity of the small pieces it is build from. It is important that people see themselves reflected within the character of their surroundings so that they can feel at home. When people have a meaningful role within their framework of interactions they feel happy and respected. Connect people To make Laak Noorders part of the character of The Hague, it is important to extend their framework of interactions. New contacts will bring new ideas and enlarging their scope of possibilities. Weak ties connect people who would normally not be connected, this leads to new energy, new influences and ideas. Weak ties are ideal to achieve our goal to stimulate people to explore and develop their talents. Connect two different social worlds Talent development Engouraging people to use their talents by connecting two different social worlds to have new things to compare with. The focus is on people who know what there talents are but do knot know the value of them. The Tree of Talents The Tree of Talents is a website that facilitates contact between people from different social worlds by articulating needs and wishes from both worlds. Someone with a talent can offer this to someone who needs it and vice versa. The matches are made on a very specific level, the product helps you to get to this level. The Tree of Talents allows you to type in your skills and will show you what you can do with those skills. You do not have to think about your input much, the product is designed to just go with the flow in an informal and playful way and see where the product will lead you. The tree of talents has three main goals: Discover value of talents It helps to surface and articulate talents. It helps you discover what you are good at, but what would never occur to you as being a talent. You would not think that listening is a talent for example. The Tree of Talents shows the value this skill by showing that this it is needed by other people. When someone needs you for your ability to listen, it shows the importance of this talent. Realizing that others need your talent gives people the confidence to call themselves an interior decorator in stead of a cleaner. An urban gardener in stead of a weed expert. Also, it stimulates you to find talents you were not aware of, or did not see the value of. When someone explores the possibilities and sees new ones and starts to think; 'hey, this could be me' that is very good. The Tree of Talents stimulates the user to keep exploring their possibilities, enlarging the limits of the applience of their abilities. The Tree of Talents: Stimulates people to connect; Facilitates a process of positive classification which stimulates people to create a realistic future vision concerning their talents; Offers realistic leads to actions that can help applying talents within the organizational structure of The Hague. Subject Social designImplicative designKrachtwijkenLaak NoordTalentontwikkelingTalenten toepassenTree of Talents To reference this document use: http://resolver.tudelft.nl/uuid:5bb8850b-2526-4ac5-b3a3-327630a9c162 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2010 Heikamp, F.