Print Email Facebook Twitter A future product concept design for Naturally HEMA, derived from a holistic sustainable development vision, with a focus on bio-based polymers Title A future product concept design for Naturally HEMA, derived from a holistic sustainable development vision, with a focus on bio-based polymers Author Noijons, A.C. Contributor Hekkert, P.P.M. (mentor) Brems, T. (mentor) Koster, R.P. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Master of Science Integrated Product Design Date 2009-12-23 Abstract This master thesis started with a personal curiosity for bio-based plastics for assumed environmental and emotional reasons and started with the question: ‘Why is not more of this material used in everyday objects?’ Environmental awareness and global warming has led to a grown interest for sustainable product development. The selection of bio-based plastics as a material is seen as one of the means to contribute to sustainable product development. This report describes the analysis and future concept design process of a product for Naturally HEMA, derived from a holistic sustainable perspective, with a focus on bio-based polymers. The project was executed for the department of New Markets at HEMA Amsterdam at the Faculty of industrial Design Engineering of Delft University of Technology. In order to create a more profound understanding of the fields in which the design problem was rooted, a literature study on sustainability and design, the potential environmental benefits and challenges in product development of bio-based plastics as defined in previous research, HEMA as a commercial product development and retail company and governmental legislations regarding end-of-life scenarios was performed. Findings derived from this research were presented in an analysis and translated into points of attention for further concept development. One of the challenges in product development with bio-based plastics is the lack of understanding and awareness of the potential environmental benefits of this material with designers, product developers, industry and consumers. To contribute to the improvement of this awareness and to assist communication within the value chain on the potential benefits of bio-based plastics, a short movie is proposed in which a few of the benefits are explained in simplified manner to provoke curiosity, accompanied by a poster with more detailed information. The methods used to arrive at a product concept for Naturally HEMA were based on the Vision in Product Design method, context-mapping and user- interviews. A future sustainable HEMA scenario was proposed, in which the definition of sustainability as derived from the analysis was embedded: Sustainability is the possibility for human and other life to flourish on this planet forever. In the proposed future sustainable scenario, HEMA plays a role in the centre of local community life by offering durable product solutions, as well as involving and connecting people to contribute to the beauty of each others’ and their personal everyday life’s. By making sustainable actions more easy and obvious for their customers, people will experience a more fulfilling life. The to-be designed product aims to be a (small) stepping stone towards that future scenario. To design a sustainable product is not a design goal in itself and therefore the product domain ‘Women during their maternity, five years from now’ was chosen. The way in which to respond to this domain has been described by a statement: I want future parents to feel encouraged to the smaller world of the maternity period to build a trustworthy base together with and for their child to be raised in. In order to fulfill this statement, desired product interactions and meanings are described, to be met by the to-be designed concept. The future concept proposed for Naturally HEMA, consists of a complimenting product-service combination for expecting parents of three elements. Each element can be used on itself, but together intensify the user-product interaction and the encouragement to surrender to the maternity period. The first element is called the ‘HEMA Steentje’; a package design to contain four different care-products, developed for the maternity period. This HEMA steentje is designed to become a toy for the future child and made of bio-based plastic. The HEMA steentjes provide the expecting parents access to the HEMAma website, designed to be used during the maternity period. This website consists of three levels, each designed to offer relevant information and services to encourage expecting parents to surrender to the maternity period. The third element is the ‘Rustkussen’ and can fulfill several functions during the maternity period. The concept was further elaborated with a focus on life-cycle-thinking, the selection of renewable materials, multiple functions to extend the functional life, communication of environmental benefits of products in an inspirational and positive way and the encouragement of re-use. This report concludes with recommendations regarding further product development and an evaluation of the proposed concept to the design statement and future sustainable HEMA scenario. Subject bio-based plasticssustainabilityHEMAmaternityDesignproduct-service To reference this document use: http://resolver.tudelft.nl/uuid:5cad094e-9c81-43eb-9d43-2924d35ce991 Embargo date 2010-12-23 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2009 Noijons, A.C.