Print Email Facebook Twitter Transforming Aegon from a policy factory to a life event driven company. Title Transforming Aegon from a policy factory to a life event driven company. Author Mazo Rosete, D. Contributor Van Kuijk, J.I. (mentor) Bergema, K. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2014-11-27 Abstract The aim of the project was to develop a strategy to guide the transformation of Aegon to become a life event driven company. Firstly, the project focused on understanding life events and the experience of the customers in the most important moments in their lives. Secondly, discovering the essence of life event companies: their processes, the experiences provided to their customers and their corporate cultures. And lastly, designing a new service innovation process and developing a toolkit to help Aegon to become a life event driven company. Subject Life event service design To reference this document use: http://resolver.tudelft.nl/uuid:5d0be5df-3914-448a-a979-e60c97b204b4 Access restriction Campus only Coordinates 52.0167, 4.3667 Part of collection Student theses Document type master thesis Rights (c) 2014 Mazo Rosete, D.