Print Email Facebook Twitter Designing a product service system for Royal Auping beds Title Designing a product service system for Royal Auping beds Author Van de Bospoort, L. Contributor Den Hollander, M.C. (mentor) Govers, P.C.M. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Master of Science Strategic Product Design Date 2014-07-17 Abstract Royal Auping Royal Auping is a Dutch manufacturer of boxsprings, beds and mattresses since 1888. Both development and production takes places in Deventer, The Netherlands. Their ambition is to be fully Cradle to Cradle in 2020. With the Auping Essential they introduced the first Cradle to Cradle certificated bed in the world. This label guarantees that the bed is from at least 50% recycled materials, or materials that are recyclable. (source: www.auping.com) Problem definition Market growth is needed to remain independent in a consolidating bedding industry. Because of the saturated Dutch consumer market, Auping wants to enter a business-to-business segment. The hotel market is interesting, due to its size, expected growth and ease to enter. However, in this market beds are seen as consumables, which result in a high environmental impact. This conflicts with Auping’s Cradle to Cradle ambitions. How to overcome this problem? Model to design a Product Service System Derived from literature, a circular model is created to structure the development of a Product Service System. The first two stages, dive in and direct, are performed during this graduation project. Dive in stage During the dive in stage the company and the market are analyzed. Market needs are found with a qualitative research. This research existed of interviews with hotel managers, interior architects, observations of the housekeeping and analysis of online hotel reviews. The results were split up in two categories. Functional needs, such as low costs and emotional needs such as supplier engagement. Direct stage Three concepts are derived from the market needs. The concept ‘Stay and Pay’ is chosen as the most attractive one. In this concept Auping remains owner of the bed, even when it’s placed in the hotel. A sensor detects when a guest sleeps in the bed. The hotel pays Auping per night that the bed is used. This results in predicable and low costs for the hotel. It enables Auping to implement Cradle to Cradle principles since they remain owner of bed during its complete life-cycle. The hotel and Auping become partners because they both have an interest in attracting guests. The hotel takes care of good hospitality, while Auping ensures a clean, fresh and inviting bed for each guest. Subject product service systemcircular economy To reference this document use: http://resolver.tudelft.nl/uuid:6dbd0bf0-25b3-48ad-ba41-04996a660f95 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2014 Van de Bospoort, L.