Print Email Facebook Twitter Commercialization of SENZ Umbrellas for the Asian Markets Title Commercialization of SENZ Umbrellas for the Asian Markets Author Goh, P.N. Contributor Hultink, H.J. (mentor) Wang, J. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2010-03-25 Abstract SENZ Umbrellas BV is a Dutch company founded in 2005, specialized in selling wind-proof umbrellas. After the sales of SENZ umbrellas in Japan became a success, SENZ hopes to expand their umbrellas sales in either Taiwan, Hong Kong and South Korea next. Because the consumer buying power and living culture of these countries differ, there is a need to carefully strategize where and how SENZ umbrellas could be launched next. Therefore, this Masters thesis project helps to identify which country is the most promising for SENZ to develop first, and what will be the best way to penetrate their markets and grow in them. Subject Asian Markets Commercialization To reference this document use: http://resolver.tudelft.nl/uuid:78b1d19d-37b7-4cfe-afed-7aa96bd07bf4 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2010 Goh, P.N.