Print Email Facebook Twitter From Electronic Commerce to Social Commerce: How online retailers can utilize social media to increase traffic and sales! Title From Electronic Commerce to Social Commerce: How online retailers can utilize social media to increase traffic and sales! Author Sewnath, G. Contributor Santema, S.C. (mentor) Kopecka, J. (mentor) Faculty Industrial Design Engineering Department Strategic Product Design Date 2011-08-24 Abstract This thesis proposes the social media relationship-building framework, which serves as a guideline for online retailers who seek to utilize social media to accomplish corporate objectives. The framework organizes the appropriate instruments (What is the objective, how can it be measured), management model (focus on relationships) and attitudes (rules of engagement) that allow online retailers to successfully pursue a sustainable and mutually beneficial relationship. Subject social mediaonline retailweb 2.0electronic commercesocial commerce To reference this document use: http://resolver.tudelft.nl/uuid:7c7365b1-720e-4c29-9e5f-49d6b5d8b05c Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2011 Sewnath, G.