Print Email Facebook Twitter Tata Plexus Micro-Taxi India's new 'Integrated Townships': 4-wheeled, ultra-compact hire taxi Title Tata Plexus Micro-Taxi India's new 'Integrated Townships': 4-wheeled, ultra-compact hire taxi Author Groth, K. Contributor Van Grondelle, E.D. (mentor) Ozcan Vieira, E. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Integrated Product Design, Advanced Automotive Design Date 2013-11-27 Abstract The most promissing opportunity for Tata Motors is to focus on the New Urban Areas within existing cities, Integrated Townships like the newly build 24 cities along the 1483km long industrial belt. Tata Motors would have the great chance to set a new trend in eco-friendly and sustainable commuting. The goal would be to create an interconnecting vehicle between different means of transport, making it very attractive for people to entirely switch to a hassel free public transport. The micro-taxi is supposed to be launched in the new 'Integrated Townships' where it should serve the young 'Individualists with Collectivist Intent'. This eco-footprint vehicle is developed to change the mind-set of the young generation of Indians. It should make people switch to public transport rather than use their personal cars. This vehicle functions as the interconnection between different means of high modern public transport such as buses, metros and monorails to provide last-mile commuting in the new 'Integrated Townships'. This target group will act as trendsetters towards a greener future in India. The vehicle is electrically driven to meet the people's desire of a green and clean future. It carries electrical in-hub-motors in both the rear wheels that require very less maintenance. It can foster 3 different drive trains: CNG Range Extender Electrical Vehicle, Purely Battery driven, Hydrogen Range Extender Electrical Vehicle. Subject micro-taxiTata Plexus To reference this document use: http://resolver.tudelft.nl/uuid:7ed59b05-6ce0-48da-ad63-6fa99df465bb Embargo date 2016-11-01 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Groth, K.