Designing the new sports bar experience: Research of the old and development of the new experience inside the Sport Café

Designing the new sports bar experience: Research of the old and development of the new experience inside the Sport Café

Linders, A.

Bruens, G.N. (mentor)
Langeveld, L.H. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Design for Interaction

2011-02-14

The Sport Café in Delft is a well known and most used area by lots of different user groups. The years of use have worn-out the current interior and the interior is in need of a new appearance. The goal of this project is to design the new experience of the Sport Café keeping in mind the different wants and needs of all the different target groups of the Sport Café; the primary target group, the students, the secondary target group, the staff and employees of the TU Delft and the tertiary target group, the daily visitors for lunch and dinner. The project starts with an analysis of the company. Aspects as the image, the identity and the goal of the company are described. A SWOT-analysis shows the strengths as well as the weaknesses of the Sport Café. The external analysis focuses on the surrounding area of the Sport Café. The market position is compared with competitors and important trends in demographic and society are invested. An additional small research is added that investigates in sitting positions of different personal relations. An observational research is conducted next to find out more about the life inside the Sport Café. The results of this research are captured in different floor plans of the area with specific information. To complement the conclusions of this research a more elaborate user research is added. With this more specific research I was able to get to know the users of the Sport Café better. All the knowledge about the Sport Café and its users let to the set up of the design specifications for the new experience inside the Sport Café. The design of the new experience is divided into two different phases. The first phase focuses on the design of the shell of the Sport Café, the interior. The second phase focuses on the small scale design, the furniture. The synthesis phase comes together when the interior designs are combined with the furniture design in the fusion. Three chosen interiors are arranged with different furniture designs with an appropriate mapping of the area. The choice of the new interior of the Sport Café is based on all the before set requirements from the analysis phase and the user researches. This results in the new experience inside the Sport Café. Three furniture concepts have been chosen for further elaborations. The chair concept has been chosen, based on important aspects as the furniture design for the remaining part of the project. The biggest and last challenge with this chair is to make it stackable. This last requirement was added last and required a few changes of the design. The design is finished with a small ergonomic research that resulted in the dimensions of the chair. The materials of the chair have been chosen is such a way that the chair is able to withstand the dirt and moisture from the people using the chair after exercising at the Sport Centre and it can be used outdoor during the summer. The chair has also been tested on different loads on the seat and is analyzed with the use of a simulation. The sales price of the chair is determined to be € 200,00. This price is based on a costs analysis of the materials, the labor costs, the supplies and the development costs. As a final a real life scale prototype has been made to analyze the aesthetics and dimensions of the chair. The design of the new experience inside the Sport Café as well as the chair design have been concluded with a criteria check and recommendation.

interior
experience
furniture

http://resolver.tudelft.nl/uuid:9811fdc0-8c3b-42be-aa5e-b7953753c8a0

Campus only

Student theses

master thesis

(c) 2011 Linders, A.