Print Email Facebook Twitter Contemporary Sustainable Premium Margarine Packaging: A product and strategy design for Unilever Title Contemporary Sustainable Premium Margarine Packaging: A product and strategy design for Unilever Author Li, X. Contributor Roozenburg, N. (mentor) Christiaans, H. (mentor) McGonigle, P. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Integrated Product Design Date 2011-08-29 Abstract Margarine is a novel product in comparison with butter; however it does have a little over century's heritage. As the timeline moving margarine has continuously improved, now it is the time that margarine starts claiming the premium product title. Hence a research was carried out to explore the opportunities which led to a product innovation. A new product requires marketing strategy and product design engineering to achieve the success. Thus a corresponding packaging was designed, and relative production engineering was proposed. Lastly to assist the product and marketing strategy, a retail concept was also designed. In the end the product and packaging were made for consumer and user testing, as well as for obtaining better engineering dimensions of packaging. Subject packagingsustainabilitymargarinepremium To reference this document use: http://resolver.tudelft.nl/uuid:b6de3d41-2343-4d17-a596-21d7311ab38e Embargo date 2012-08-29 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2011 Li, X.