Print Email Facebook Twitter Enjoy tea in a special way; Chinese tea rituals as a unique selling point Title Enjoy tea in a special way; Chinese tea rituals as a unique selling point Author Neutel, R.J. Contributor Bruens, G.N. (mentor) Person, F.E.O.K. (mentor) Yeh, H.L. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Master of Science Strategic Product Design Date 2011-08-11 Abstract Yeh Collection is a small company which sells innovative Chinese tea products. On of the most popular products in the portfolio is the tea heart. This is compressed green tea in the shape of a heart. The problem with this product is that it is lacking a strong connection to the company and its identity. The goal of this project was to create A ritual will help create this connection. Subject tearitual To reference this document use: http://resolver.tudelft.nl/uuid:b9a81d9f-0359-49e2-8968-0371304940db Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2011 Neutel, R.J.