Print Email Facebook Twitter New Babylon: A modern and multisensory mall experience Title New Babylon: A modern and multisensory mall experience Author Roede, J.M. Contributor Christiaans, H.H.C.M. (mentor) Fitch, R.A. (mentor) Struijk, D. (mentor) Faculty Industrial Design Engineering Department Design for Interaction Date 2012-10-15 Abstract In April 2013 New Babylon will reopen its mall. The New Babylon mall will be a modern and innovative mall in which the visitor plays a central role. In order to get insight in de wishes of the possible visitors several researches have been executed. Based on those researches the desired customer experience is designed. In order to achieve this experience and attract the customer to visit and stay in the mall, the use of modern applications and stimulation of all senses is required. The customer-focused approach is based on the vision of the mall, in which the cooperation between all actors plays an important role. When working as a team; Together Everyone Achieves More. In this report the realisation and the foundation of this vision will be treated. Subject RetailInteractionExperience To reference this document use: http://resolver.tudelft.nl/uuid:cc04aafd-7e1e-43cf-b6e5-b576104342ce Embargo date 2013-10-15 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2012 Roede, J.M.