Print Email Facebook Twitter Strategic and Sustainable Brand & Product Innovation for Ly Ly Food Title Strategic and Sustainable Brand & Product Innovation for Ly Ly Food Author Volkers, W. Contributor Roscam Abbing, E. (mentor) Faculty Industrial Design Engineering Department Design for Sustainability Programme SPD (Strategic Product Design) Date 2012-03-29 Abstract This project is an initiative of SPIN: Sustainable Product Innovation in Vietnam, Cambodia and Laos. The aim of this project is to improve the competitiveness and sustainability efforts of Ly Ly Food, a middle-sized company with 200 employees based in Phnom Penh, Cambodia. This company produces packaged snacks for the low end children's market and was looking for ways expand its business and become more sustainable. A thorough internal and external analysis formed the basis of a new marketing strategy that opened up a new market for Ly Ly Food to provide to. The company was provided with practical examples to enter this new target group, including a new visual identity, packaging design, promotion design. A mission toolbox was developed to help the company guide its strategic decisions and pursue its mission. Subject sustainabilitySPINbrandingmarket developmentmarketing strategy To reference this document use: http://resolver.tudelft.nl/uuid:d8913354-2c83-442b-a598-4b59a7d33d9f Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2012 Volkers, W.