Print Email Facebook Twitter Brand Strategy and service design for Joylent Title Brand Strategy and service design for Joylent Author Van Leeuwaarden, N.B. Contributor Calabretta, G. (mentor) Roscam Abbing, E. (mentor) Faculty Industrial Design Engineering Department PIM Date 2015-09-17 Abstract Joylent is a Dutch startup producing powdered food. In order to survive the fierce competition in the industry Joylent should exploit their brand, and have an innovation strategy and process. The innovation process will be infused with information from their customers via their own community in which they can easily invite customers to join in their research or create their own ideas. Subject Joylentpowdered foodcommunity To reference this document use: http://resolver.tudelft.nl/uuid:ef7f1a11-aaef-4bba-be20-4689b522d3f5 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Van Leeuwaarden, N.B.