Print Email Facebook Twitter A strategic plan for new launched online platform Jiejian Title A strategic plan for new launched online platform Jiejian Author Qian, T. Contributor Creusen, M.E.H. (mentor) Van Oorschot, R. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Date 2016-03-18 Abstract This report has multiple purposes and is foremost intended to initiate the first phase of the design process by analyzing the group Jiejian to a get a general idea of the group and its service. Apart from getting to know the group and its service, this report is also intended to show the way I approached the formation the vision of our user and competitors. This vision is the foundation for our following phases and is what our design will be based on. For Jiejian this report can be helpful for the following reasons: Jiejian can see how they are perceived from the view through a relatively rational angle. This will enable the team to reflect on the policy regarding Jiejian image and branding. The most interesting part is the vision of users and competitors I have created. This will show Jiejian the place it might take among other networking platform. Subject online platformcustomer researchstrategy To reference this document use: http://resolver.tudelft.nl/uuid:fb889cfe-2803-41fc-8616-39bc0193f66e Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 Qian, T.