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Molenaar, N. (author), Keskin, D. (author), Diehl, J.C. (author), Lauche, K. (author)
Traditional approaches to sustainable consumption and production emphasized addressing issues related to the natural environment and sustainability through optimizing existing products, processes and businesses. Even though the conventional wisdom suggests that young and new firms have greater advantages in innovation, there are few studies that...
conference paper 2010