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Pichel, L. (author)
This master thesis shows how an innovative product like the Kameleon can be launched into the market. Since the launch regards a start-up, the company core first had to be defined. This is done by developing the three pillars (the belief, identity, and strategy) of the company. A framework is also set up which assists in making decisions related...
master thesis 2017
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de Jong, Puk (author)
Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...
master thesis 2017
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Yang, Yujing (author)
In order to realize sustainable customer growth, a company could adopt different strategies: opening up a new market, developing new products, etc. Based on the SWOT analysis, No Label is small and lacking capital, while its main target group (middle-class men, aged 25-45) is growing rapidly. Thus, No Label’s biggest opportunity lies in focusing...
master thesis 2019