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Saaksjarvi, M.C. (author), Hellen, K. (author), Tuunanen, T. (author)
This study examines the impact of design on customer upgrading frequency, and differentiates between functional and aesthetic aspects of design. For the empirical study, we conducted an intercept survey in Beijing and Shanghai with Chinese consumers (n=170) in a retail mall setting. The survey’s results suggest that the functional design aspects...
journal article 2014