Understanding how Amsterdam City tourism marketing addresses cruise tourists’ motivations regarding culture

This paper argues that a gap exists between the marketing of shore excursions and cruise tourists’ expectations of ‘local flavor’ experiences. The paper first establishes that this discrepancy exists, then aims to refine the focus of marketing and promotion, and finally proposes strategies for improving cruise tourists’ satisfaction....

From landscape to mindscape: Spatial narration of touristic Amsterdam

The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its...

Amstel InnovUnion: A Podium for Creative Industry

As one of the most important and attractive city in Europe, Amsterdam has seen a great growth of its residents in the recent years. How to offer enough houses for the new arrivals will be a continuous question for the managers of the city. The densification process has already started. Wasted lands like abandoned houses and old industrial areas...