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Smits, Sam (author)
Digitization, the word itself sounds almost vulgar in this day and age. It is impossible to imagine our daily life without the digital tools we use. We work in the cloud, communicate on-line, stream our media and even find our life partner on an app. <br/><br/>Contemporary artists were among the first to embrace digital innovation as a tool to...
master thesis 2018
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Evers, Willem (author)
The aim of this thesis is to increase retention for Picnic by creating a habit-forming store. Currently, conversion rates are suboptimal. In areas where Picnic is active roughly half of all households downloads the app and registers. However, the conversion of this group to active customers is sub-optimal, meaning that not...
master thesis 2019
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Toet, Aniek (author)
The European Airline is a big company that focuses on efficiency, sustainability and customer experience. Its department DS strives to make the company smarter and more efficient. They create value by experimenting with technologies and methodologies, delivering products into people’s hands, and transforming the way of working. My project was...
master thesis 2021