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Del Castillo C., A. (author), Wever, R. (author), Buijs, P.J. (author), Stevels, A. (author)
Communication, product protection and presentation are three key aspects in the world of packaging nowadays. Due to a retail landscape consisting of large stores, displaying packed products on the shelves in self-service environments, these aspects become increasingly important, not only for Fast Moving Consumer Goods, but for consumer durables...
conference paper 2007