With the Head in the Clouds: Daydreaming as a Mindset that facilitates Creative Incubation

This thesis proposes a new method to enhance designers’ creative performance. Applying the unconscious work theory of incubation effects, this thesis proposes that daydreaming during idea incubation could result in more novel and useful ideas by fostering unconscious associative processes. Building on previous findings by Baird et al (2012), who...