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Andringa, Sytze (author), Zoon, Job (author), van der Werf, Daan (author)
One of the greatest challenges in marketing is measuring the return of investment of a marketing campaign and translating that into a strategy. Companies spend a lot of money on marketing without knowing how eective certain marketing campaigns are. To solve this problem for bunq, we will be using machine learning to create a marketing...
bachelor thesis 2018