Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...

Innovation Strategy for HILTI Netherlands to increase loyalty with consumable customers by virtue of dust regulations and sales force networking effectiveness.

Executive Summary “Talking is ordinary and anyone can do it, yet strategic conversations are as priceless as diamonds when running a business” This statement is essentially summarizing the solution and the problem of Hilti’s loyalty problem with consumable customers in one sentence. Hilti’s biggest resource to gain momentum, trust and loyalty...