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Raats, J.M. (author), Van der Zwan, L.F. (author)
The Investment Department of ING asked us to build a model that predicts customer loyalty using the Net Promoter Score (NPS) system and a dashboard that would show the results of the model. With this model and dashboard ING may be able to get an insight into which groups of customers are at risk to complain.
bachelor thesis 2015