Searched for:
(1 - 1 of 1)
document
Damen, P.A.W. (author)
This thesis study aims to deliver a ‘market entry strategy’ for Shell to enter the UK road transport market with its new LNG (Liquefied Natural Gas) product. The project includes the delivery of a B2B marketing strategy, a pricing strategy and a ‘route-to-market’ strategy.
master thesis 2015