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Runderkamp, J. (author)
Retail is in transition. District shopping centers have a hard time. Rapid developments in technology and the increasing influence of a new generation, are fundamentally changing retail in all it’s appearances. Shopping Center Schalkwijk is one of these centers that is facing a problematic future. A lot of retail areas in the Netherlands are in...
master thesis 2015
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Jansen, C. (author)
To date, the 120 official Scotch & Soda stores deliver a more engaging brand experience to the customer than the website. From the interior design to the trained store staff (supported by the Scotch Academy), customers can participate in and are exposed to an experience that is not currently being realized through the online channel. The retail...
master thesis 2014
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Plijnaar, G.M. (author)
master thesis 2014
document
De Vries, E.J.J. (author)
Jumbo Supermarkten is the second largest Dutch supermarket chain. Currently their product assortment is merely dependent on store size. However, in the future Jumbo would like to differentiate on local wishes and needs. In this graduation project is analyzed what the possibilities and restraints are of determining the assortment by a store’s...
master thesis 2013
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