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Nieuwsma, Auke (author)
Over the past ten years Heineken measured a decrease in brand power, especially among younger consumers. Furthermore, Heineken lacks an experiential culture that fosters innovation due to daily workloads, mindset on global impact and scalability, immediate successful deliverables and business cases, and strict brand approval and brand mitigation...
master thesis 2022
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Roorda, Coen (author)
This report describes a graduation project for the MSc Program Strategic Product Design. The client of this project is a University Medical Centre in the Netherlands. Due to privacy, the client is referred to as: “the Dutch UMC.” The Dutch UMC wants to become an innovating leader in health care but faces many problems during the act of...
master thesis 2021
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Meijer, Marloes (author)
This project has explored how design can be of added value in early phases of innovation in the context of the startup studio We Are Builders. Insights were gathered from multiple sources to analyse the project scope and explore opportunities. The goal of this graduation assignment is to create a method to execute ideation that We Are Builders...
master thesis 2019
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van der Zanden, Pepijn (author)
Companies and organisations are increasingly exposed to a market environment full of turbulence and disruption. Perry (2017), for instance, shows that only 60 companies were present in the Fortune 500 in 1955 as well as in 2017, meaning that 88% of the companies from 1955 went bankrupt, merged with (or were overtaken by) other firms or were not...
master thesis 2018
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Smits, Sam (author)
Digitization, the word itself sounds almost vulgar in this day and age. It is impossible to imagine our daily life without the digital tools we use. We work in the cloud, communicate on-line, stream our media and even find our life partner on an app. <br/><br/>Contemporary artists were among the first to embrace digital innovation as a tool to...
master thesis 2018
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de Jong, Puk (author)
Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...
master thesis 2017
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Deurvorst, Taco (author)
<br/>This thesis studies the strategic motivations for large firms to engage in partnerships with young ventures, and aims to design a service model for an intermediary that puts the needs of the large firm at the core. This project was commissioned by, and executed in collaboration with Venture IQ, an innovation scouting company founded in...
master thesis 2017
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Mynett, L.S. (author)
If we look at the energy consumption of a household we see transport is number one. Open areas in a downtown area are not easy to find, which explains the long travel distance people make. Old harbors are located in the center of a city on the other hand are mostly wasteland. The rea- son is that the area has a high flood risk because it is...
master thesis 2015
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Hulsman, F. (author)
The goal of this graduation project was to design the next pericardial flushing device. The whole “Post Pericardial Flushing project (PPF)” was initiated by Dave Koolbergen and Johan Manshanden as a clinical study to introduce a new technique to actively flush the pericardial section of the human body after open heart surgery. The key...
master thesis 2014
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Van Hoogdalem, T.J. (author)
This master thesis describes the development of a brand and product strategy for Alpine Hearing Protection. Alpine Hearing Protection has been active on the filtered generic earplug market for more than ten years with a wide range of hearing protection products for different target groups. Its main product focus is on umbrella shaped filtered...
master thesis 2013
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Van Aken, N. (author)
This graduation project is performed at Kofferfabriek Gefken, a small company that designs, produces and sells tailormade cases. More or less starting from scratch, a thorough internal and external analysis was performed, as well as two constructive sessions with the management. A new mission statement was formulated, and by using SWOT...
master thesis 2013
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Sosinowska, A. (author)
For almost all companies it is very obvious that in order to survive and grow they need to innovate, whether the innovation concerns their product, market or the way they do things. The paradox of innovation is that on one hand the companies want to innovate (since they know it is necessary) on the other they want to do things they are used to...
master thesis 2012
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