Defining the brand SINNER: Proposing a new strategic vision and creating a brand book

SINNER - the primary stakeholder in this thesis - is known as a sports eyewear company that focuses on winter sports. With the ambition to gain more brand awareness throughout the Netherlands and eventually worldwide, multiple aspects of the brand have to be made clearer in order to create a stronger brand. Brands need to innovate in order to...

Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...

Rebuilding the Scotchgard Protector brand for 3M Nederland

3M is an American company that was founded in 1902 in Minnesota. Their business originally started with mining (Minnesota Mining and Manufacturing) but they soon switched to the more profitable production of sandpaper. 3M is a technology and science based company with a very wide portfolio of products. It has more than 80.000 employees and over...

Proposal of Branding and Marketing Strategy of Virus Free Air

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...