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Safarpour Erfani, Ramin (author), Bilstra, Cas (author), Koppers, Shane (author), List, Floris (author)
Omnicom Media Group (OMG) is a company heavily involved in marketing and advertising. Our client is Annalect, a solutions provider that helps the marketers of OMG to make data actionable. OMG has processed cookie data to help their marketers set up advertisement campaigns. They buy this cookie data from a 3rd party. They also manage, however, a...
bachelor thesis 2017