Designing a digital service to inspire and support Albert Heijn’s customers with healthy eating

Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...

A new space design for Impact Hub Oaxaca, based on a reproducible interaction model for the spaces of Impact Hub around the world

HUB Oaxaca is a hub that provides office space, workshops and connections to a community of 120 entrepreneurs that strive for social change in Oaxaca, Mexico. HUB Oaxaca is part of Impact Hub, a global network of more than 50 hubs that together grow social impact. The current physical space of HUB Oaxaca does not reflect its complex but...

Design an Omnichannel G-Star Shopping Experience for 2018

Retail business is radically changing in this decade, due to (mobile) internet and changing relationships with consumers. In order to thrive in this new world, G-Star should adapt to create a seamless partnering experience with it’s customers - something quite different from the current sales and distribution approach. I have designed such an...

Design a total concept that integrates online and offline retailing for Pets Place

Pets Place is the largest pet retail chain in the Netherlands. It is a franchor with about 170 stores in the Netherlands. Apart from the physical stores, Pets Place also has a website containing a webhop, the online store. More and more products are bought online at the expense of the physical retailers. The internet can be seen as a threat, but...

Developing a tailor-made empathic design tool

Albert Heijn is the largest chain of supermarkets in the Netherlands. Since a few years they also have a non-food department that focuses on offering non-food products to the customer, next to their large assortment of food products. The assignment is to help this department to design more surprising and innovative non-food products. While ...

An ideal store furniture study for Rituals

Rituals is a ten year old brand selling home and body cosmetics. The products are inspired by authentic Eastern rituals, like the Hammam steam bath ritual and the shaving ritual of the Japanese Samurai warriors. Due to the rapid growth of the company, there has been limited time to evaluate the furniture used in the stores and to work on an...

Communicating the retail brand through design: Case study sports shops

The retail brand communicated through design. To what extent contributes design to the distinctiveness, recognisability and attracktiveness of the retail brand. A research conducted using Discrete Choice Modelling, focusing on the interior of sports shops.

Designing a branded retail environment for SinGaz

SinGaz is a Dutch start up company that is going to design and retail electric scooters and bicycles on the European market, starting with Barcelona early 2012. The European e-scooter and e-bicycle industry is still in its infancy, and although this market is expected to be subjected to strong growth in the near future, its retailing situation...