The subculture of electronic dance music: Developing a strategy for ZeeZout: from underground to event brand

ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...

Inter-Cultural Brand Design for French Wine in China Market

This project came into being in response to the growing appetite in China for grape wines. Alterego has an expertise business in food & drink, culture and marketing, and it is also eyeing the emerging Chinese market, therefore the mutual understanding between the Chinese and the grape wine needs to be addressed, and this will be accomplished in...

Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...

New Product Development for Blue Fish Bags

This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...

Recycling Plastics in Costa Rica: Creating Environmental Awareness through Strategic Brand and Product Design

This Master thesis shows how to create environmental awareness through the use of strategic brand and product design in the country of Costa Rica. An adaptation of the Delft Innovation Model has been constructed to determine the strategy for a new company. Using this model, the external factors (environment) can be analysed and the internal...