How can LeasePlan prepare for vehicle free future cities by enabling careless travelling for their customers

The goal of this graduation project was to develop an innovation strategy for LeasePlan in relation to mobility as a service (MaaS). Before being able to determine a feasible, viable and desirable innovation strategy a comprehensive MaaS future mobility scenario was sketched out. This scenario was based on the insights gathered from the market,...

The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...