The Future Retail Experience: Engaging shoppers through experiential retail concepts

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...

Design an Omnichannel G-Star Shopping Experience for 2018

Retail business is radically changing in this decade, due to (mobile) internet and changing relationships with consumers. In order to thrive in this new world, G-Star should adapt to create a seamless partnering experience with it’s customers - something quite different from the current sales and distribution approach. I have designed such an...

The added value of flagships for German car manufacturers