Designing a digital service to inspire and support Albert Heijn’s customers with healthy eating

Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...

Designing a viable service concept for enriching the electric-bike experience

This project, carried out for the Dutch startup company Spaac, is a graduation project at the faculty of Industrial Design Engineering, at the technical university Delft. The assignment consists of three parts. Firstly, research investigates the user needs in urban individual transportation and people’s perception of the role of the electric...