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de Jong, Yannic (author)
Our contemporary society faces serious social and environmental challenges due to the increasing usage of automobiles. However, researchers have suggested that stimulating the acceptance of car sharing is a promising solution for dealing with these issues. Therefore, the goal of this graduation project was to support the car sharing company...
master thesis 2019
document
de Jong, Puk (author)
Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...
master thesis 2017
document
de Jong, Eduard (author)
Introduction: The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...
master thesis 2017