Finding happiness at hand: Intertwining the RTL XL service in the lives of its future users

This graduation assignment aims to design the framework of the new RTL XL service. Creating a unique video on demand service that answers the changing user needs in a strategically sound way. The new service will help RTL find the right positioning of their VOD propositions. The designed future RTL XL service consist of 7 features. Focussed on...