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Rikken, Mieke (author)
Mobility as a Service (MaaS) is a concept that integrates public transport and other access based mobility services into one easy to use platform. For users this means that they no longer have to do large investments while still having access to transport. They can perform door-to-door journeys in a way that suits their needs at a specific time....
master thesis 2019
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van der Wiel, Door (author)
With the upsurge of disruptive trends such as digitalisation and automation, organisations have become more vulnerable to the consequences of these disruptive trends. The Harbourmaster is responsible for facilitating a safe and efficient port-call-process. Digitalisation and automation might lead to opportunities and threats in the port-call...
master thesis 2019
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de Jong, Eduard (author)
Introduction: The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...
master thesis 2017
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Manchanda, Gaurav (author)
300 million people in India do not have access to electricity and are suffering from a multitude of socio-economic problems which include poverty, weak education, poor health and low spending incomes. One of the most efficient and feasible electricity solutions is via solar energy. Multiple companies are offering such off-grid solutions in India...
master thesis 2017
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van der Zanden, Harm (author)
The explosive growth of the city of São Paulo starting in the 1940s resulted in vast expansion with little attention to the characteristics of the natural landscape. This resulted in extreme modification of the water system, including canalization, piping and covering of streams. Due to these modifications and the related urban structure, São...
master thesis 2017
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Lelieveld, Monica (author)
In developing cities across the globe, as in Addis Ababa, the number of residents is growing while the amount of good-quality housing remains low. The demand for low-income housing is rising rapidly due to the contemporary aim to eliminate the unhealthy living conditions and the influx of migrants. Without newcomers a city would not be able to...
master thesis 2017
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Kaats, M. (author)
This thesis searches for a way to integrate Design Thinking into Lean Six Sigma. This is done by doing a service design case study for mortgage interest rate reduction for a bank. The service design is done with several design thinking tools. The tools during the process are reflected upon and these reflecties serve as a guideline for the...
master thesis 2016
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Van der Kooij, L.A.L. (author)
The mission statement of KLM claims it wants to become the most ‘customer-centric, innovative and efficient European network carrier’, emphasizing the importance of innovation in the corporates’ long-term strategy. Becoming truly innovative requires KLM to unlock all its innovation potential of their employees to secure that all internal...
master thesis 2016
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Qian, T. (author)
This report has multiple purposes and is foremost intended to initiate the first phase of the design process by analyzing the group Jiejian to a get a general idea of the group and its service. Apart from getting to know the group and its service, this report is also intended to show the way I approached the formation the vision of our user and...
master thesis 2016
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Wu, H.C. (author)
The objective of this project is to design a service solution for the Chinese LED lighting market with a focus on home environment.
master thesis 2016
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Sheu, M.Y. (author)
This graduation assignment aimed to improve product launch from within PSL through analyzing PSL’s innovation process and evaluating the existing structure. The research was conducted through observation, interviews, and creative sessions. Many areas of improvement were identified. PSL does not have a product manager, thus no one is responsible...
master thesis 2016
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Rodriguez-Romero, L. (author)
Tulipán is a Unilever margarine family brand focused on childrens' nutrition and taste, mainly targeting mothers with young children. Despite having a very strong brand equity, online was never a priority and therefore their online presence and online brand awareness very week. This was not an issue until very recently, when digital became a key...
master thesis 2015
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Wijnveldt, D. (author)
REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...
master thesis 2015
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Butter, G.G.J. (author)
Adjuvo Motion is focused on solving the problem of too little treatment of stroke patients in outpatient care. Adjuvo Motion offers a combination of a patented robotic brace and an e-health service developed for home rehabilitation. This product service combination will ensure that stroke patients are treated at home with the same care as they...
master thesis 2015
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Van Herk, S. (author)
In 2008, Thomas Brinkman founded MyOrder as a solution for delayed services in catering. He developed a mobile application that allowed users to order products, without having to wait for a waiter. MyOrder gradually expanded and in 2014 more than 14.000 merchants were connected to its platform. On the user side however, the adoption rate was...
master thesis 2015
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Runderkamp, J. (author)
Retail is in transition. District shopping centers have a hard time. Rapid developments in technology and the increasing influence of a new generation, are fundamentally changing retail in all it’s appearances. Shopping Center Schalkwijk is one of these centers that is facing a problematic future. A lot of retail areas in the Netherlands are in...
master thesis 2015
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Baas, V.J.K. (author)
Lantor BV (Est. 1959) develops, manufactures and sells functional specialty products based on nonwovens for a variety of technical and industrial applications. In an attempt to find a market for new products in an early stage, one of the company’s latest technologies was developed using input from (potential) buyers and partners in a variety of...
master thesis 2015
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Baas, V.J.K. (author)
Lantor BV (Est. 1959) develops, manufactures and sells functional specialty products based on nonwovens for a variety of technical and industrial applications. In an attempt to find a market for new products in an early stage, one of the company’s latest technologies was developed using input from (potential) buyers and partners in a variety of...
master thesis 2015
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Van der Weijden, W.M. (author)
master thesis 2015
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Damen, P.A.W. (author)
This thesis study aims to deliver a ‘market entry strategy’ for Shell to enter the UK road transport market with its new LNG (Liquefied Natural Gas) product. The project includes the delivery of a B2B marketing strategy, a pricing strategy and a ‘route-to-market’ strategy.
master thesis 2015
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