Designing a digital service to inspire and support Albert Heijn’s customers with healthy eating

Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...

Localab

This project examines the current state of the art of using public participation in urban planning, resulting in a proposal for a new online participatory tool. Amongst other advantages, involving citizens in urban planning projects reduces the cost, time & risk of implementation, while the incorporation of ‘local knowledge’ in the decision...

Service design around broken products

The project started with the request from Dorel to support them in setting up the repair service. A user-centered approach to design the service was needed and a change in the mindset within the company was needed. The aim of the project was to enable Dorel to transform the UX of the event of a broken Dorel product in a positive one by a service...