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Kreijkes, M.M.J. (author)
The main research question: "Which real estate strategies have been successful for Dutch multinationals, and what can be learned from these successful strategies for the future"? Methodology: In order to answer this research question, both theoretical and empirical research is necessary. The theoretical research consists out of three chapters:...
master thesis 2009
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Van Lier, H.W.L. (author)
In 2009, Evening Breeze acquainted a graduate student from the Delft University of technology to support the launch of their innovative Evening Breeze Canopi to the consumer market. In the initial assignment, Evening Breeze wished for winning strategies and tools for a successful introduction of the Evening Breeze Canopi in the consumer segment...
master thesis 2010
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Martin, J.D. (author)
In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...
master thesis 2012
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Van Braam Houckgeest, A.Q. (author)
Evidence was found for the partial explanation of firm succes from a new point of view: coherence. A positive relationship was found between coherence, a specific form of strategic fit between a core capabilities system, a way to play (strategy) and a product and service portfolio, and premium (above normal financial performance, measured by...
master thesis 2012
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Wu, H.C. (author)
The objective of this project is to design a service solution for the Chinese LED lighting market with a focus on home environment.
master thesis 2016
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Netten, J.P. (author)
Because of the risks involved in financing in new high-tech, high-growth ventures, one of the few funding sources available is venture capital. Venture Capital firms are businesses that are owned and managed by venture capitalists (VCs). Within these firms the VCs manage Venture Capital funds, one VC or Venture Capital firm can manage multiple...
master thesis 2013
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Halbmeijer, M. (author)
The following study tends to conceptualize the desired price x quality level for the submitted proposals by project developers, during area development competitions under the EU tendering law in a non-public procedure, according to all involved actors. The target is to find the most suitable business strategy for a project developer to enter...
master thesis 2011
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Sazci, T.O. (author)
Dassault Systèmes (“DS”) is a leading company focused on 3D design and Product Lifecycle Management (“PLM”) software. PLM is the process of managing the entire lifecycle of a product starting from its conceptual creation, through design and manufacture, to its service and disposal. PLM integrates people, data and processes with business systems...
master thesis 2011
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Van Enk, C.E.W. (author)
A transforming world The world is transforming as geographical locations are becoming less important as communication and transport facilities are expanding their domains, becoming increasingly efficient. The trend is clear; nations are opening their doors for people, trade, and knowledge in order to get involved in the world economy. We are now...
master thesis 2011
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Lelieveld, Monica (author)
In developing cities across the globe, as in Addis Ababa, the number of residents is growing while the amount of good-quality housing remains low. The demand for low-income housing is rising rapidly due to the contemporary aim to eliminate the unhealthy living conditions and the influx of migrants. Without newcomers a city would not be able to...
master thesis 2017
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Khanna, S. (author)
To begin with, I would like to ask you a question; do the following statements ring a bell? “Changing technology”, “evolution of the market”? I assume your answer is yes. If not, in any case I would like to share my experience with you, also something you could try. Type “changing technology evolution of markets”, these exact words, in a search...
master thesis 2012
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De Vries, J. (author)
This thesis investigates how co-creation can be a suitable strategy for product development. It resulted in a product innovation strategy where co-creation is the core strategy and will lead to several tasks and steps needed to take in order to develop new products. The product innovation strategy is designed for the company We Beat The Mountain...
master thesis 2011
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de Jong, Eduard (author)
Introduction: The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...
master thesis 2017
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Sheu, M.Y. (author)
This graduation assignment aimed to improve product launch from within PSL through analyzing PSL’s innovation process and evaluating the existing structure. The research was conducted through observation, interviews, and creative sessions. Many areas of improvement were identified. PSL does not have a product manager, thus no one is responsible...
master thesis 2016
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Qian, T. (author)
This report has multiple purposes and is foremost intended to initiate the first phase of the design process by analyzing the group Jiejian to a get a general idea of the group and its service. Apart from getting to know the group and its service, this report is also intended to show the way I approached the formation the vision of our user and...
master thesis 2016
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Acevedo, A. (author)
Research of context and current situation of Driessen Aerospace, an engineering company in expansion and the division Galleys Europe with the objective of finding out how can can be influenced the management of innovation, collaboration and organizational culture towards innovation in all different locations taking into account the cultural...
master thesis 2012
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Zwamborn, R.P. (author)
This reports provides an entry strategy for Ambu in the Indian market for Airway Management. This strategy is based on a situation analysis of the company Ambu and a field research among hospitals in India. The project is done in cooperation with Designit, a Danish Design consultancy.
master thesis 2010
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Wijnen, T.J. (author)
A strategy does not last forever. For companies it is recommended to analyze and renew their policy continuously. A company which is renewing its strategies and themselves is BR-ND. This company executes strategy transformations at an emotive (based on emotion) level. BR-ND has learned in their work that the support of the stakeholders of a...
master thesis 2012
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Manchanda, Gaurav (author)
300 million people in India do not have access to electricity and are suffering from a multitude of socio-economic problems which include poverty, weak education, poor health and low spending incomes. One of the most efficient and feasible electricity solutions is via solar energy. Multiple companies are offering such off-grid solutions in India...
master thesis 2017
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Van Lankveld, B.G.J. (author)
My company wanted to find a market in which their product has a lot of potential and where they are likely to sell more units. They were looking for ideas and solutions regarding the development of a new variant of it that would have a right to exist in the new market. Besides the alterations to the product’s functionality, they also wanted a...
master thesis 2013
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