Why smart, connected products make sense for BMC Switzerland

The project’s assigment was to outline a strategy for BMC Switzerland AG, a Swiss performance bicycle manufacturer, on how to develop ‘digital’ product services- and capabilities. In consultation with the company, the project has focussed specifically on product-monitoring- and maintenance applications and the development of cloud services for...

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...