A modality innovation approach: How can royal schiphol group identify and select future proof forms of mobility?

Royal Schiphol Group is the overarching organisation of multiple airports, among which Amsterdam Schiphol Airport. As the world around these airports is quickly changing with aviation under pressure, and a huge amount of new potential modalities, RSG is in need of an approach to deal with new kinds of modalities. This project was executed for...

Ford Service Innovation: Appropriately growing towards designing services

<b>Introduction: </b>The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...

Empowering idea owners to innovate: Implementing an innovation toolkit at KLM

The mission statement of KLM claims it wants to become the most ‘customer-centric, innovative and efficient European network carrier’, emphasizing the importance of innovation in the corporates’ long-term strategy. Becoming truly innovative requires KLM to unlock all its innovation potential of their employees to secure that all internal...

Increasing the user adoption of MyOrder

In 2008, Thomas Brinkman founded MyOrder as a solution for delayed services in catering. He developed a mobile application that allowed users to order products, without having to wait for a waiter. MyOrder gradually expanded and in 2014 more than 14.000 merchants were connected to its platform. On the user side however, the adoption rate was...

Company Innovation System: Identifying the Innovation Capability of a Company

We propose a new concept called the Company Innovation System in this thesis. Company Innovation System (CIS) is the network of stakeholders in a firm for the generation, adoption and use of innovation within companies. CIS is developed building on three existing state-of-the arts. Josef Schumpeter’s idea that says innovation is a process...

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects

Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the...

Zilver Reflection. An innovation strategy for an innovation consultancy

In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...

Open the Dialogue! Strategic tools for improving innovation management in a multi-cultural engineering environment

Research of context and current situation of Driessen Aerospace, an engineering company in expansion and the division Galleys Europe with the objective of finding out how can can be influenced the management of innovation, collaboration and organizational culture towards innovation in all different locations taking into account the cultural...