Design a digital experience that delivers value to smart home users: Inspire and guide people to automate their homes, so they can live a carefree life

A smart home can be defined as a system of connected devices that are controlled remotely from one central place. Smart home solutions used to be for early adopters who like the novel and fun part of this new technology. Currently the smart Home market is moving to mainstream users. Hombli is a smart home brand established in 2019 in the...

Addressing the mismatch: A strategy for creating adaptable office buildings and adding value for corporations

Purpose: The purpose of this research is to address the mismatch between the constant change of users’ demands and the static nature of the built environment (supply). Aim: The development of a strategy for creating adaptable office buildings, highlighting the relation between the actions proposed and the value they can deliver to the...

The future of mobility in Rotterdam: A design roadmap for the introduction of Mobility as a Service as a Public Transport Operator

Mobility as a Service (MaaS) is a concept that integrates public transport and other access based mobility services into one easy to use platform. For users this means that they no longer have to do large investments while still having access to transport. They can perform door-to-door journeys in a way that suits their needs at a specific time....

Ford Service Innovation: Appropriately growing towards designing services

<b>Introduction: </b>The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...

A 2020 view on catering, personalization and unbundling on the European network

As a result of rising operational costs, economic uncertainties and fierce competition KLM is pressurized on their European network. The ‘all-fits-one’ approach KLM precedes is no longer viable seen from an economic and customer point of view. Customer demand increased value for money, while KLM tries to further optimize its current way of...

The subculture of electronic dance music: Developing a strategy for ZeeZout: from underground to event brand

ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

Strategic advice for Gotcha’s design of new pantograph monitoring modules

This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...

OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects

Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the...

PLU+ a learning democracy: Strategic-Design Vision of Philips Lighting University

To begin with, I would like to ask you a question; do the following statements ring a bell? “Changing technology”, “evolution of the market”? I assume your answer is yes. If not, in any case I would like to share my experience with you, also something you could try. Type “changing technology evolution of markets”, these exact words, in a search...

Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...

Redesign the service portfolio of BR-ND

A strategy does not last forever. For companies it is recommended to analyze and renew their policy continuously. A company which is renewing its strategies and themselves is BR-ND. This company executes strategy transformations at an emotive (based on emotion) level. BR-ND has learned in their work that the support of the stakeholders of a...

How Dassault Systèmes Benelux can enhance the acceptance of its PLM software solutions in product design offices?

Dassault Systèmes (“DS”) is a leading company focused on 3D design and Product Lifecycle Management (“PLM”) software. PLM is the process of managing the entire lifecycle of a product starting from its conceptual creation, through design and manufacture, to its service and disposal. PLM integrates people, data and processes with business systems...

New Product Development for Blue Fish Bags

This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...

Nederlandse ontwerpers in Italië - een studie naar strategieën om succesvol de Italiaanse markt te betreden

This is a brief summary of a research which has been commissioned by the Royal Dutch Embassy in Rome in collaboration with the Technical University in Delft about the opportunities for designers from the Netherlands on the Italian design market. This research is conducted in 4 sectors in which Italy has an important position: The automotive...

Uncovering new business concepts within greenhouse industry in the Middle East

The effect of the financial crisis is definitely being felt in the greenhouse sector of the Netherlands. There has been a significant decrease in the trade of flowers, plants. The import of flowers and plants to the Dutch flower auctions, in January 2009 has dropped by 14% compared to January 2008. Import of plants dropped by 6% for this period,...