The new interactive retail solution for Nike running: Communicating the characteristics of running footwear in Nike stores

CONTEXT The period of the ‘running-shoe-wearing-American tourist’ is no more. The old fashioned running shoes have entered a new era of high-tech fashionable performance items. The lighter materials, better fitting shapes and other new technologies allow reaching higher performances and a more comfortable fit. Today this is reflected by the...

America Today, a new fitting experience.

This project is conducted on behalf of American Today, a Dutch fashion retail company with 59 stores in The Netherlands, Belgium and France. They offer American college style clothing for guys and girls and state that they are “young minded”. Their mission is to make easy comfortable clothing available for students and everybody else who...

In store Visibility of Actimel