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Luiten, Ties (author)
The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...
master thesis 2020
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Wijnveldt, D. (author)
REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...
master thesis 2015
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Dawood, J.S. (author)
This executive summary gives a concise explanation of process and results that led to the design strategy and concept design for the first Dilmah brand and product experience environment, named D.Scape.
master thesis 2010