Strategic advice for Gotcha’s design of new pantograph monitoring modules

This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...

CUSTOM SUSTAINABILITY: Design an analysis tool that Spring Associates can strategically apply for sustainability consulting during client meetings

This thesis was performed in cooperation with the Amsterdam-based strategy-consulting firm Spring Associates. This firm is specialized in providing strategic support for a wide range of companies in financial services, new business development and sustainability. However, Spring Associates is facing difficulties in efficiently attracting new...