Increasing the user adoption of MyOrder

In 2008, Thomas Brinkman founded MyOrder as a solution for delayed services in catering. He developed a mobile application that allowed users to order products, without having to wait for a waiter. MyOrder gradually expanded and in 2014 more than 14.000 merchants were connected to its platform. On the user side however, the adoption rate was...

Iris - A strategic & integrated mobile application for KLM's cabin crew

This MSc. thesis is about the development of an integral user-centered and lean mobile application for KLM's cabin crew. In approximately 12 months the author has executed many deep internal analysis on KLM's inflight services operations, its organization and processes, the cabin attendants and its external environment. And in addition to all...