Ford Service Innovation: Appropriately growing towards designing services

<b>Introduction: </b>The context of mobility is changing rapidly and new mobility solutions are gaining momentum. Ford is expanding towards an auto and a mobility company and experiments with offering mobility solutions. These experiments should help Ford in discovering emerging opportunities. Traditional product development is not suitable for...

A future baggage reclaim: innovating around the passenger at the A-area

With the growing amount of passengers, airlines and airports in the aviation industry nowadays, airports are constantly trying to differentiate themselves in the market. To accomplish this differentiation, there is an increasing focus on the passenger experience. Amsterdam Airport Schiphol (AAS) currently experiences capacity problems that...

Human-Centered Systemic Innovation to a Circular Economy: A Case Study in Male Grooming

This thesis explores a human-centered approach to innovating towards the circular economy, using the design concept of product-service-economic systems (PSES)

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects

Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the...

Design a foldable passive seating device for the event market

The design process of this graduation project is inspired on the “Model of the Product Innovation Process” (Buijs and Valkenburg, 2005). The five-stage product innovation model consists of product use, strategy formulation, design brief formulation, product development and product launch. This project covers the first four stages of the...

Developing a tailor-made empathic design tool

Albert Heijn is the largest chain of supermarkets in the Netherlands. Since a few years they also have a non-food department that focuses on offering non-food products to the customer, next to their large assortment of food products. The assignment is to help this department to design more surprising and innovative non-food products. While ...