The development of a consultancy instrument to support SMEs in defining new product requirements from a customer-driven perspective

The Master Thesis describes the development of a consultancy instrument for Syntens to support SMEs in defining product requirements from a customer-driven perspective. In the current situation, many SMEs have internally focused new product development activities, without emphasizing customer needs and experiences. This causes poor alignment...

A breakthrough concept in large format printing: Reinventing the large format printer by means of reverse innovation from emerging markets

Océ, world leader in professional printing enjoys making big innovation steps. Designing products with great quality, reliability and user-friendly design. Océ is serving the professional large format CAD printing market with the excellent PlotWave 300 product. Unfortunately, SME’s in emerging markets can not afford the printer. Océ also wants...