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Damen, P.A.W. (author)
This thesis study aims to deliver a ‘market entry strategy’ for Shell to enter the UK road transport market with its new LNG (Liquefied Natural Gas) product. The project includes the delivery of a B2B marketing strategy, a pricing strategy and a ‘route-to-market’ strategy.
master thesis 2015
Bos, G.A. (author)
This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...
master thesis 2013
Sazci, T.O. (author)
Dassault Systèmes (“DS”) is a leading company focused on 3D design and Product Lifecycle Management (“PLM”) software. PLM is the process of managing the entire lifecycle of a product starting from its conceptual creation, through design and manufacture, to its service and disposal. PLM integrates people, data and processes with business systems...
master thesis 2011