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Rodriguez-Romero, L. (author)
Tulipán is a Unilever margarine family brand focused on childrens' nutrition and taste, mainly targeting mothers with young children. Despite having a very strong brand equity, online was never a priority and therefore their online presence and online brand awareness very week. This was not an issue until very recently, when digital became a key...
master thesis 2015
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Wijnveldt, D. (author)
REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...
master thesis 2015
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Van Willigen, G. (author)
ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...
master thesis 2013
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Van Lankveld, B.G.J. (author)
My company wanted to find a market in which their product has a lot of potential and where they are likely to sell more units. They were looking for ideas and solutions regarding the development of a new variant of it that would have a right to exist in the new market. Besides the alterations to the product’s functionality, they also wanted a...
master thesis 2013
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Martin, J.D. (author)
In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...
master thesis 2012
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Van Bergen, E.L. (author)
The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...
master thesis 2012
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Kornmann, E.D. (author)
This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...
master thesis 2010
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